The left alignment of the logo speaks to clarity and simplicity, and nicely stacks the letters “RGB” while lining up the two circular “O”s as well. A rectangular “O” suggests the shape of a book or page, or a doorway or window.
The logo is set in the versatile geometric sans Cy (by Supertype). The identity features a strong and confident wordmark designed to complement content that is powerful, risky, interesting and provocative. The imprint, announced today, will publish a mix of fiction, memoir and nonfiction from a curated selection of authors, predominantly focusing on BIPOC and LGBTQIA writers. Emily Oberman and team have designed the brand identity for Roxane Gay Books, Grove Atlantic’s new publishing imprint for Roxane Gay, the celebrated author of books such as Bad Feminist and Hunger, editor, film and TV writer, professor, commentator, New York Times columnist, social media master, podcaster and (lucky for us!) friend of Pentagram.